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Advertising Online News


AdAge.com

GM to Forgo Pricey Super Bowl Ads
Wall Street Journal
Nowadays advertisers are able to get more mileage out of the ad buy because the commercials get so much attention on sites such as Twitter and Facebook. In many cases Super Bowl ads also receive tens of millions of views online the weeks and month ...
GM spurns pricey SuperBowl adsTurkish Press
Days After Quitting Facebook Ads, GM Swears Off Super BowlAdAge.com
GM drops out of Super Bowl advertisingLA Observed

all 279 news articles »
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CBS News

Obama Campaign Spending: Text Messages, Online Ads, Planned Parenthood And ...
Huffington Post
The president's reelection team is projected to spend $25 million on TV ads during May. In April, the campaign spent just $1.79 million in "media buys" as well as more than $344000 in "media production." More money, in fact, was spent in online ads, ...
Billionaire Joe Ricketts Rejects Wright AdsWall Street Journal (blog)

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SMBs get $1.7 Billion in Online Co-op Advertising, According to New Research ...
San Francisco Chronicle (press release)
A recent survey of 1354 SMBs shows that many are using online co-op programs to buy banner ads and build websites, but a lack of education is leaving $450 million in play. Williamsburg, VA (PRWEB) May 18, 2012 In a report released this week, ...

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ReelSEO Online Video News

comScore Releases April 2012 U.S. Online Video Rankings
MarketWatch (press release)
Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April. Top 10 Video Content Properties by Unique Viewers Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top ...
Online Video Advertising Immune from Seasonal Fluctuations? [Research]ReelSEO Online Video News
Number of Online Video Ads Hit a Record in AprilRapaport
comScore: 1 In 5 Videos Viewed Online Last Month Was An AdCentralia Chronicle

all 31 news articles »
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Mediaset fears internet challenge amid ad slump
Reuters
MILAN (Reuters) - An executive at Mediaset said on Friday internet giants could challenge Italy's biggest commercial broadcaster's business model in coming years, while the advertising outlook remains grim. Mediaset, controlled by ex-prime minister ...

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kypost.com

Opt out of online advertising
kypost.com
CLEVELAND - Online ads are not going away, but there is a new feature that allows you to control what you see. Many ads are targeted toward your browsing habits. If you shop for shoes, or electronics you'll likely see an ad for these products after ...

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Fla. man pleads guilty to online Ponzi scheme
Fox News
Prosecutors say Bowdoin, who operated an online advertising company called AdSurf Daily Inc., marketed himself as a "money magnet" and even held rallies where he promoted his business model and promised investors huge returns. But authorities say most ...

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Street Fight

Local Ad Spending Moving More to Mobile and Online; BIA/Kelsey's Media Ad View ...
MarketWatch (press release)
BIA/Kelsey, adviser to companies in the local media space, expects spending to increasingly shift from traditional media and direct advertising to digital alternatives. Mobile and online will account for the largest increase in local ad spending, ...
BIA/Kelsey Says Local Advertising Shifting to OnlineRadio Ink
BIA/Kelsey: Local Ad Spending Moving More To Mobile And Online, Radio 'Holds ...All Access Music Group
Forecast: Local Ads Hit $150 Mil By 2016, Trad Media HoldsMediaPost Communications
Bloomberg -Mashable -Fiercemobilecontent
all 42 news articles »
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Voice of America

Internet Fair Showcases Innovation, Diversity
Voice of America
With so many different types of devices connecting to the Internet and with online content proliferating, advertisers have to be more creative than ever in competing for consumer attention, according to James. “They have to almost turn their marketing ...

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Car Service in Tampa, FL, Hires Online Advertising Firm to Improve Its ...
PR.com (press release)
Tampa, FL, May 19, 2012 --(PR.com)-- Tampa residents looking for a car service to give them a ride to the airport, a major event, or just around town will soon find it easier to locate a reliable and affordable transportation solution online.

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